Genentech Ad Campaign

GENENTECH - Lung Screening Ad Campaign

For this campaign, we photographed three couples, in various environments that might seem familiar to lifetime smokers. The characters we were portraying were Bikers, Musicians & Pool Sharks. To make the most of our budget, we shot in a raw studio space, using the available textures and filling in the rest with practical sets.

© Dale May - All Rights Reserved

seniors portraits Location Photography set design

"Motorcycle Jockeys" Models: Tom Testo & Wendy Waring | This particular shot was an outtake but it's my favorite.

"Band Of Two" Models: Chris Horn & Dian Griesel

"Pool Sharks" Models: Verl Thomas & Marcia Fingal

Peter and his crew, leveling the concrete with wood and adding tile for our "Pool Sharks" image. The window was one of the reasons I picked this space.

BTS shot of our "Pool Sharks". To get a bit more fall off on our Octabank, I stretched an extra Octa Silk over the bottom half.

This brick wall and concrete floor where one of the reasons I booked this space. We needed indoor environments for our other two shots but my idea was to use this as an exterior wall and sidewalk. We brought our own fire hydrant!